What is Long Tail SEO?
Long Tail SEO means 2 or more words or specific phrases to make a key phrase.
Focusing on long–tail keywords is a great SEO tactic. Long–tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long–tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. – Source Yoast
S.E.O. stands for Search Engine Optimisation and it’s quite an important thing.
A website without SEO is like having a motorway sign in the middle of a field. No one see’s it. The sign needs to be placed in view of the traffic. That’s what SEO does. It puts your site in front of your client.
By ‘optimising’ the website, we make it easier for Google and other Search Engines to ‘see’ our websites. This means that we are letting the Search Engines know that we want to be listed for our particular key phrase.
Long Tail SEO explained
We use long tail SEO to target the kinds of key phrases that people actually type to find business like yours.
To best please Google and the others, there are a number of good practices that need to be followed. It’s all geared towards providing quality and relevant search results to the user.
Here’s a few good practices that should always be followed:
- Create quality, relevant content
- Optimise media (images/video)
- Adhere to web Coding Standards
- Ensure content relevance
- Work within Google’s Webmaster Guidelines
Obviously it’a bit more technical that that, but you get the idea.
Here’s what Google advises about hiring an SEO expert: https://support.google.com/webmasters/answer/35291?hl=en