Learn on-page SEO yourself – it’s not that hard once you understand how it works.
First we’ll explain what on-page SEO means.
The term ‘on-page’ refers to the optimisation of the elements contained within your page, that is, all the things that show on the page; Text, images, links, meta tags and so on.
All these things can be optimised with a chosen keyword or phrase. For those who were asleep in the last lesson, SEO means Search Engine Optimisation. See me after class.
When you’re selecting your keywords or keyphrases, head over to Google and type them in. See where the keyword(s) appear and you’ll soon be targeting your market like a dream.
Here’s what Yoast says about it (and we trust Yoast):
On-page SEO and off-page SEO
On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side there are off-page factors, like links from other websites, social media attention and other marketing activities outside your own website. If you focus on off-page SEO you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be. Want to get more links to your site? Read our series about link building.
So, to further clarify what on-page SEO is, It may help if we tell you what ‘off-page’ means. Off page SEO relates to things like link building, directory listings, video SEO, guest blogs and the like.
This practice strengthens the on-page SEO and when used together, it’s a very powerful tactic. £2000 per month is not unheard of for off-page SEO work. When you fully understand what is involved, you’ll realise why the price is high.
Off page SEO can be expensive to outsource but it’s not hard to learn to do it yourself – if you have the time, that is.
Here’s a great article that runs through lots of useful points regarding on-page SEO. If you have the time, it’s well worth a read: http://backlinko.com/on-page-seo
This is also the reason that we use WordPress as our core system. WordPress, when used with the right choice of plugins, takes care off all the ‘code’ or ‘backend’ issues and make it easy to focus on the page elements without worrying about the technical stuff.