Here are 5 reasons to use WordPress for your business blog – or any other website you may be considering using the world’s most popular platform.
WordPress can be used for a personal blog, business blog, brochure website – pretty much anything you can think of. If you’re thinking about publishing your message online – you need to read on.
You may be surprised at some of the reasons below.
1. Control of your data & followers
When you have a WordPress site, you have it hosted on a server. You can buy a server from any number of companies. As long as you keep your account in good order, your digital property (your website files) are safe and secure. You can access your files at any time and have full control and ownership over them. Continue reading “5 reasons to use WordPress for your business blog”
The 6 Stage Sales Funnel is a system designed to make it easy to understand what the funnel is trying to achieve. A visual image of your anticipated customer journey.
Most people know what a basic sales funnel is, but some are unclear on the details. This post clarifies the process using the 4 stage AIDA funnel (Awareness, Interest, Desire and Action) with a few additional stages to complete the process and maximise the results.
Stage 1 uses uses marketing to attract targeted prospects, then a stepped process of low-cost/high value offers all leading to the sale of your core product or service. We then go one stage further and maximise each one to create further sales and opportunities.
The 6 stage Sales Funnel infographic:
6 stage Sales Funnel explained
Stage 1 – Market Awareness
Everything you do to get your brand out there in front of people. This can be blog posts, paid advertising, SEO, social media sharing, quizzes, events, telesale or person to person cold calls. Your content and copy needs to be on point and engaging. Be creative and make sure you are solving or addressing an issue that your target prospect needs fixing. This is the top of the funnel and can be wide and varied – the more you do here, the more you increase the chance of finding new customers interested in your product or service. Traffic gained from these efforts are then pointed to an optimised landing page. Continue reading “The 6 Stage Sales Funnel Explained”
Ever searched for a domain name you like, only to find it gone a few hours later when you’re ready to buy? Frustrating isn’t it?
Not with the Safe Domain Name Checker – it’s nothing fancy but it’s safe.
When your domain appears to already be registered within hours of checking, this is known as domain name front-running or domain sniffing. It’s a scummy practice that has been going on for years. It’s where you search for a name and the registrar then uses the signals you give to maximise the price, sometimes even selling the information to other companies that buy up the domains that people are searching for and then sell them at a premium. If you’re interested in learning more, read this article on WikiPedia which explains the phenomenon in greater detail. Continue reading “Safe Domain Name Checker”
Learn on-page SEO yourself – it’s not that hard once you understand how it works.
First we’ll explain what on-page SEO means.
The term ‘on-page’ refers to the optimisation of the elements contained within your page, that is, all the things that show on the page; Text, images, links, meta tags and so on.
All these things can be optimised with a chosen keyword or phrase. For those who were asleep in the last lesson, SEO means Search Engine Optimisation. See me after class.
When you’re selecting your keywords or keyphrases, head over to Google and type them in. See where the keyword(s) appear and you’ll soon be targeting your market like a dream. Continue reading “Learn on-page SEO yourself”
How to tag forename only in a Facebook post
There’s a quirky feature in Facebook that allows you to tag a forename only, without the full name appearing.
When making a new post or comment, you may not always want the default full name to show. Here’s an example:
Full name: Thanks, John Belsize, I’ll see you tomorrow!
Forename only: Thanks, John, I’ll see you tomorrow!
See the difference? It may appear to be a minor detail, but it looks a lot less formal when tagging someone to just show their first name as opposed to their full title. This works on desktop and mobile/tablet devices.
We’ve tested on an iPhone 6 plus, iPhone7, Android S6 and Macbook Air. Let us know if you discover any devices or browsers that this doesn’t work with. Continue reading “How to tag forename only in a Facebook post (VIDEO)”