Learn on-page SEO yourself

on-page seoLearn on-page SEO yourself – it’s not that hard once you understand how it works.

First we’ll explain what on-page SEO means.

The term ‘on-page’ refers to the optimisation of the elements contained within your page, that is, all the things that show on the page; Text, images, links, meta tags and so on.

All these things can be optimised with a chosen keyword or phrase. For those who were asleep in the last lesson, SEO means Search Engine Optimisation. See me after class.

When you’re selecting your keywords or keyphrases, head over to Google and type them in. See where the keyword(s) appear and you’ll soon be targeting your market like a dream.

Here’s what Yoast says about it (and we trust Yoast):

On-page SEO and off-page SEO

On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side there are off-page factors, like links from other websites, social media attention and other marketing activities outside your own website. If you focus on off-page SEO you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be. Want to get more links to your site? Read our series about link building.

https://yoast.com/what-is-onpage-seo/

So, to further clarify what on-page SEO is, It may help if we tell you what ‘off-page’ means. Off page SEO relates to things like link building, directory listings, video SEO, guest blogs and the like.

This practice strengthens the on-page SEO and when used together, it’s a very powerful tactic. £2000 per month is not unheard of for off-page SEO work. When you fully understand what is involved, you’ll realise why the price is high.

Off page SEO can be expensive to outsource but it’s not hard to learn to do it yourself – if you have the time, that is.

Here’s a great article that runs through lots of useful points regarding on-page SEO. If you have the time, it’s well worth a read: http://backlinko.com/on-page-seo

This is also the reason that we use WordPress as our core system. WordPress, when used with the right choice of plugins, takes care off all the ‘code’ or ‘backend’ issues and make it easy to focus on the page elements without worrying about the technical stuff.

Do you have questions? Confused about on-page SEO?

Contact us and ask whatever you like.

How to tag forename only in a Facebook post (VIDEO)

tag forename onlyHow to tag forename only in a Facebook post

There’s a quirky feature in Facebook that allows you to tag a forename only, without the full name appearing.

When making a new post or comment, you may not always want the default full name to show. Here’s an example:

Full name: Thanks, John Belsize, I’ll see you tomorrow!

Forename only: Thanks, John, I’ll see you tomorrow!

See the difference? It may appear to be a minor detail, but it looks a lot less formal when tagging someone to just show their first name as opposed to their full title. This works on desktop and mobile/tablet devices.

We’ve tested on an iPhone 6 plus, iPhone7, Android S6 and Macbook Air. Let us know if you discover any devices or browsers that this doesn’t work with. Continue reading “How to tag forename only in a Facebook post (VIDEO)”

Yoast’s guide to higher rankings for WordPress

We’ve been using Yoast for our SEO services for years. It’s no secret what we do and we don’t get all funny about people learning out techniques. Ask any of our customers – we want to help people learn how to manage and run websites. We don’t want you locked in, committed to pay and have no idea what to do without us. No, we want to empower WordPress users to get the best out of their sites.

Here’s a wonderful article by Yoast that shows just a few of the things we do to improve SEO.

https://yoast.com/wordpress-seo/#utm_source=social&utm_medium=facebook&utm_campaign=post

Need a little guidance?

Sign up to our SEO package and we’ll show you how to SEO your own content – when you’re ready, we’ll wave goodbye to you with a smile. Have a look at http://capricorn-hosting.com/ and give us a ring or use the contact form for any questions you may have. Alternatively, head straight to the shop (secured by SagePay) and have a look at our packages: http://capricorn-hosting.com/shop/

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Setting Page and Post Visibility in WordPress

There are 2 options for this.

1. Private – only Editors or Admins can view and edit
2. Passworded – set a password for each page or post.
Most content restriction can be performed this way. However, there are plugins with complex features such as full membership and payment modules.

Here’s the instructions from http://codex.wordpress.org/File:protected_post.jpg

Setting Page and Post Visibility

Visibility for posts and Pages is set from the Edit panel. The option is available under the “Publish” option normally found at the top-right of the Edit panel. The screenshot below shows the interface, with the relevant section highlighted in the red rectangle.

visibility.jpg

The default state for post and Page visibility is Public. Public visibility means that the content will be visible to the outside world as soon as it is published.

By clicking on the edit link next to Visibility: Public in the Publish options, you can choose from an expanded selection of visibility options.

expanded visibility.jpg

The options are:

  • Public: The default, viewable to all.
  • Password Protected: Clicking this radio button followed by “OK” causes a further text box to appear, into which you can enter a password.
  • Private: This option hides the content from the public completely.

Password Protected Content

Password Protected content is not immediately visible to the outside world. Instead, visitors will see a prompt similar to this:

protected post.jpg

The title for your protected entry is shown, along with a password prompt. A visitor to your site must enter the password in the box in order to see the content of the post or Page.

Private Content

Private content is published only for your eyes, or the eyes of only those with authorization permission levels to see private content. Normal users and visitors will not be aware of private content. It will not appear in the article lists. If a visitor were to guess the URL for your private post, they would still not be able to see your content. You will only see the private content when you are logged into your WordPress blog.

private visibility.jpg

Once you change the visibility to private, the post or page status changes to “Privately Published” as shown. Private posts are automatically published but not visible to anyone but those with the appropriate permission levels (Editor or Administrator).

WARNING: If your site has multiple editors or administrators, they will be able to see your protected and private posts in the Editpanel. They do not need the password to be able to see your protected posts. They can see the private posts in the Edit posts/Pages list, and are able to modify them, or even make them public. Consider these consequences before making such posts in such a multiple-user environment.

Business blogging and why you should do it

‘Business blogging and why you should do it’ – there are a number of good reasons to get into blogging from your business website. Here’s a few to wet your appetite.

In the days before the internet became ‘the way forward’ it was much the same, the big companies paid good money to advertise in the national media and the small companies used local media and other creative ways to get their message out there. Naturally the big boys grew at a huge rate and the rest did what they could to maintain good exposure. Now the smaller fish have a big net themselves to play with…

Business blogging and why you should do it

Yes, the big boys of business do still pay ‘good’ money to advertise in the best places but the world is a smaller place with more opportunities for small businesses. Blogging is one of the best ways to get ranked higher in search engines and if you’re good at it, you will see fast results. I know of companies that pay Google more than £20,000 a year to capture their chosen keywords. You don’t always have to.

Make Google love you!

Google loves fresh and relevant content so if you blog regularly, with new and fresh content that is closely related to your website, you will be noticed. If your viewers find your blogs valuable, they could go viral and attract lots of attention!

Plan your blogs!

You’ll need to think of your blog topics in advance to avoid ‘bloggers block’ but once you’re rolling along, it will be plain sailing for you. Spend a little time thinking of what you want to say, how useful it may be to your viewers and then just get stuck in – it’s a blog so there’s no great need to be ‘marketing savy’ or ‘articulate like a pro’. Blogs are generally taken as more personal than sales copy on a webpage – be yourself!

Be nice…

Blogging is a great way to directly engage with your potential clients so first and foremost, use this medium to put the right impression across to your viewers.

Business blogging and why you should do it

You don’t always need to write huge essays or sell your services at any given opportunity – just be sincere and keep your content relevant and topical. Short and sweet is always best. A few images always goes down a treat!

Where do I learn more?

Here’s a great set of tips to get you started: http://www.business2community.com/blogging/10-ways-businesses-can-blog-better-0840754#!DjZq8 (Source: http://www.business2community.com/) Jump in and search ‘business blogging tips’ or similar and you’ll find a heap of information to help get you started on the right path.

If you’re looking to start a business blog or would like more information about business blogging and how to get set up – contact us and we’ll be happy to assist you along the way.