The 6 Stage Sales Funnel Explained

The 6 Stage Sales Funnel is a system designed to make it easy to understand what the funnel is trying to achieve. A visual image of your anticipated customer journey.

Most people know what a basic sales funnel is, but some are unclear on the details. This post clarifies the process using the 4 stage AIDA funnel (Awareness, Interest, Desire and Action) with a few additional stages to complete the process and maximise the results.

Stage 1 uses uses marketing to attract targeted prospects, then a stepped process of low-cost/high value offers all leading to the sale of your core product or service. We then go one stage further and maximise each one to create further sales and opportunities.

The 6 stage Sales Funnel infographic:  

6 stage Sales Funnel

6 stage Sales Funnel explained

Stage 1 – Market Awareness

Everything you do to get your brand out there in front of people. This can be blog posts, paid advertising, SEO, social media sharing, quizzes, events, telesale or person to person cold calls.  Your content and copy needs to be on point and engaging.  Be creative and make sure you are solving or addressing an issue that your target prospect needs fixing.  This is the top of the funnel and can be wide and varied – the more you do here, the more you increase the chance of finding new customers interested in your product or service. Traffic gained from these efforts are then pointed to an optimised landing page. Continue reading “The 6 Stage Sales Funnel Explained”