5 reasons to use WordPress for your business blog

Here are 5 reasons to use WordPress for your business blog – or any other website you may be considering using the world’s most popular platform.

WordPress can be used for a personal blog, business blog, brochure website – pretty much anything you can think of. If you’re thinking about publishing your message online – you need to read on.

You may be surprised at some of the reasons below.

1. Control of your data & followers

5 reasons to use WordPress for your business blog

When you have a WordPress site, you have it hosted on a server. You can buy a server from any number of companies. As long as you keep your account in good order, your digital property (your website files) are safe and secure. You can access your files at any time and have full control and ownership over them. Continue reading “5 reasons to use WordPress for your business blog”

The 6 Stage Sales Funnel Explained

The 6 Stage Sales Funnel is a system designed to make it easy to understand what the funnel is trying to achieve. A visual image of your anticipated customer journey.

Most people know what a basic sales funnel is, but some are unclear on the details. This post clarifies the process using the 4 stage AIDA funnel (Awareness, Interest, Desire and Action) with a few additional stages to complete the process and maximise the results.

Stage 1 uses uses marketing to attract targeted prospects, then a stepped process of low-cost/high value offers all leading to the sale of your core product or service. We then go one stage further and maximise each one to create further sales and opportunities.

The 6 stage Sales Funnel infographic:  

6 stage Sales Funnel

6 stage Sales Funnel explained

Stage 1 – Market Awareness

Everything you do to get your brand out there in front of people. This can be blog posts, paid advertising, SEO, social media sharing, quizzes, events, telesale or person to person cold calls.  Your content and copy needs to be on point and engaging.  Be creative and make sure you are solving or addressing an issue that your target prospect needs fixing.  This is the top of the funnel and can be wide and varied – the more you do here, the more you increase the chance of finding new customers interested in your product or service. Traffic gained from these efforts are then pointed to an optimised landing page. Continue reading “The 6 Stage Sales Funnel Explained”

Safe Domain Name Checker

Ever searched for a domain name you like, only to find it gone a few hours later when you’re ready to buy? Frustrating isn’t it?

Not with the Safe Domain Name Checker – it’s nothing fancy but it’s safe.

When your domain appears to already be registered within hours of checking,  this is known as domain name front-running or domain sniffing.  It’s a scummy practice that has been going on for years. It’s where you search for a name and the registrar then uses the signals you give to maximise the price, sometimes even selling the information to other companies that buy up the domains that people are searching for and then sell them at a premium. If you’re interested in learning more, read this article on WikiPedia which explains the phenomenon in greater detail. Continue reading “Safe Domain Name Checker”

Corporation Street Hotel Rochester – INFO HUB

Corporation Street Hotel Rochester, Kent.

There’s a lot of discussion on social media regarding the proposal for for the new Corporation Street Hotel Rochester.  We decided to create this post after realising that quite a few people were confused about the details of the project. Not content with teaching websites and SEO, we also want to educate local people about local issues affecting the area. Too pluggy?

The idea for an info hub came from a Facebook post shared in a local Rochester group:

In case any Rochester and Medway friends have missed it, the revised Corporation Street hotel plans are open for…

Posted by Sarah Anderson on Saturday, August 26, 2017

Here’s a collection of information and links about the hotel project that some may find useful:

Continue reading “Corporation Street Hotel Rochester – INFO HUB”

Avoid bad debt – why clients don’t pay

How to avoid bad debt

Sometimes it’s difficult to avoid bad debt and something we hear about a lot from clients is that they’ve had trouble with getting payments in from their customers after they’ve been working together for some time.

Having had our own experiences in the past, we thought it may help to offer an insight into why this happens and what you can do to avoid bad debt and reduce the amount of non-payers you experience.

For reasons we will explore further in this blog, the customers expectation has often simply not been met. This is not always the fault of the service provider. This article explains the science beautifully: Continue reading “Avoid bad debt – why clients don’t pay”